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17 Pro Tips for Effective Multi-Location Website Design

Updated: Mar 26

As a professional website design company and marketing agency in Maryland, we’ve learned a thing or two about what makes a multi-location website design effective and assure your businesses can thrive online.


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Designing a website for a multi-location business can be challenging, but it’s also a rewarding process that, when done right, boosts visibility, engages customers, and increases revenue. Ready to learn about creating an effective multi-location website?


17 Best Practice Tips for Your Multi-Location Website


If your business has multiple locations, there are many things to consider in your website design.


We've assembled 17 pro tips we use to help our clients succeed.


1. Great Multi-Location Websites Have a Location Finder Tool


A location finder is essential for helping customers quickly find the nearest branch. An interactive map or a search-by-zip-code feature is user-friendly and practical.


2. Highlight Individual Locations


Each location deserves its dedicated page. These pages should include:


  • Address, phone number, and email.

  • Business hours.

  • Unique offerings or services specific to that location.


3. Strong Multi-location Web Design Centralizes Your Brand Identity


Consistency is key for multi-location websites. The website should reflect a unified brand identity. This includes consistent logos, colors, typography, and messaging across all pages.


4. Leverage Local SEO


Search engine optimization (SEO) is critical for multi-location websites. Each location page should include:


  • Local keywords (e.g., “acupuncture clinic in Annapolis, MD”).

  • Meta descriptions tailored to the location.

  • Google My Business (GMB) profiles linked to each location.


5. Make Your Multi-Location Website Design Mobile-Friendly


Many users search for local businesses on their smartphones. Ensure your website is mobile-responsive, with fast load times and intuitive navigation.


6. Include Customer Reviews


Showcasing customer testimonials on individual location pages builds trust and credibility. Encourage customers to leave reviews on platforms like Google and Yelp, and display those directly on your site.


7. Use Structured Data Markup


Implement schema markup for local businesses. This allows search engines to understand your content, improve rankings, and helps your locations appear in search results.


8. Optimize for Voice Search


With the rise of voice assistants, many customers search for businesses using voice queries. Include conversational keywords like “Where’s the closest acupuncture clinic?”


9. Streamline Your Navigation


We always prioritize user experience. Your navigation should make it easy for visitors to find location-specific information without getting overwhelmed. Consider dropdown menus or filters for quick access.


10. Create Consistent Contact Forms


While each location may have different staff managing inquiries, the design of contact forms should remain consistent across the site. This builds trust and professionalism.


11. Provide a Clear Call-to-Action (CTA)


Each page should have a prominent CTA. Whether “Book an Appointment” or “Call Now,” ensure the CTA aligns with the user’s intent and guides them to the next step.


12. Monitor Performance with Analytics


Track traffic and engagement on individual location pages using tools like Google Analytics. This data will help you identify high-performing pages and areas that need improvement.


13. Incorporate Social Proof


Social proof builds confidence in your brand. Highlight awards, certifications, or case studies unique to each location.


14. Offer Consistent Promotions


For businesses with recurring promotions, ensure these are updated regularly across all location pages. Consistency avoids confusion and builds customer trust.


15. Simplify Appointment Scheduling


If your business takes appointments, integrate an easy-to-use booking system, allowing customers to book directly with their preferred location, making the process seamless.


16. Maintain Accessibility Standards


Your website should be accessible to all users, including those with disabilities. Use alt text for images with proper heading structures and ensure that keyboard navigation works. This enhances user experience and aligns with ADA compliance.


17. Work with Experts


Designing a multi-location website requires technical expertise and strategic planning. Partnering with a professional website design company and marketing agency ensures your website is functional, beautiful, and optimized for performance.


Conclusion: Building a Powerful Multi-Location Website Design


As a Maryland-based website design company and marketing agency, we’ve helped countless multi-location businesses elevate their online presence. From SEO to mobile optimization, all play a crucial role in creating a successful website.



If your business has multiple locations and you want to stand out online, let us help! Reach out today for a consultation, and let’s discuss how we can design a website that works for all your locations. Together, we’ll take your business to the next level!

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