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What's the Average Cost of Website Design for Small Businesses?

Updated: Aug 15

In today's digital landscape, having a professional website design is no longer optional—it's essential. But for many small business owners, estimating an Average Cost of Website Design for a Small Businesses can be stressful, and the thought of hiring a website design company can seem a daunting barrier to entry.


Understanding what goes into website design and what you can expect to pay can help you make informed decisions and invest wisely in your online presence.


Why Invest in a Professional Website for your Small Business?

Before we break down the costs, let's talk about why having a professional website is crucial for your business:

  • First Impressions Matter: Your website is often the first interaction potential customers have with your brand. A well-designed site can make a strong first impression.

  • Credibility and Trust: A professional website adds credibility to your business and can help build trust with your audience.

  • SEO Benefits: Search engine optimization (SEO) is critical for getting found online. The best professionally designed websites are optimized for search engines, making it easier for potential customers to find you. Whether or not this is included definitely will impact the cost of the website design.

  • Mobile Responsiveness: With more people browsing on mobile devices, a responsive design ensures your site looks great on all screen sizes.


Breaking Down the Average Cost of Website Design for Small Businesses

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The cost of designing a website can vary widely based on several factors, including the complexity of the site, the features you need, and who you hire to do the work. Here's a breakdown of what you can expect:


What is the Average Cost of a Basic One-Page Website?

For small businesses just starting out, a simple one-page website can be an affordable option. Our case study shows that we have created one-page websites for as little as $1,200. This package typically includes:

  • Custom design

  • Basic SEO keyword research and on-page implementation

  • Mobile responsiveness

  • Contact form integration


What is the Average Cost of a Standard Business Website?

If you need a more comprehensive site with multiple pages, the cost will be higher. A standard business website can cost an average of $2,000 to $8,000, depending on the following factors:

  • Number of Pages: More pages mean more work, which increases the cost.

  • Custom Features: Features like e-commerce functionality, booking systems, or custom forms add to the cost.

  • Content Creation: Professional copywriting, photography, and video production can also increase the overall price.

  • SEO Services: Advanced SEO services, including keyword research, meta descriptions, and link building, are often an additional cost. For more information on this, view some of the SEO services included in our SEO packages & plans.


How much do Advanced and E-Commerce Websites cost?

For businesses that require advanced functionality or an e-commerce platform, the cost can range from $5,000 to $20,000 or more. These sites often include:

  • Custom e-commerce solutions

  • Advanced SEO

  • User account management

  • Multiple payment gateways

  • Inventory management systems

  • Advanced security features


Factors Influencing The Cost of Your Small Business Website Design

Several factors can influence the cost of website design:

  • Design Complexity: The more complex and customized the design, the higher the cost.

  • Functionality Requirements: Additional features like chatbots, online bookings, or interactive elements add to the overall cost.

  • Content Creation: If you need professional content, such as copywriting, images, or videos, this will increase the price.

  • SEO Services: While we do include basic SEO with all our website designs, we find that most professional website designers do not include it, and advanced SEO services often come at an extra cost.

  • Maintenance and Updates: Ongoing maintenance and updates are typically not included in the initial design cost and should be budgeted for separately. The average cost for this is $30-200/month. This may or may not include hosting fees. Read our recent blog post on finding the best website building platform and web hosting companies for small business owners for more details.


Conclusion: What Can I Expect the Average Cost of Website Design to be for my Small Businesses?

Investing in a professional website is one of the best decisions you can make for your small business. While the costs can vary, understanding what you need and the associated costs can help you make an informed decision. Whether you're just starting with a simple one-page site with a website builder or need a comprehensive e-commerce platform, there's an option to fit your budget and business needs.


Ready to take the next step? Contact us today to discuss your website design needs and get a customized quote. Let's bring your vision to life!

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